Development of structured menswear collections across contemporary and premium environments, focusing on silhouette logic, category balance and material direction.
My work connects design, merchandising and development to build coherent wardrobe systems that are both visually strong and commercially scalable.
Category restructuring project focused on clarifying silhouettes, reducing duplication and aligning fabric direction with current market positioning.
Product Elevation, through fabrication and technical detailing
Development of seasonal product structure across outerwear category, defining proportion balance and material hierarchy.
Definition of collection architecture, supporting merchandising and sales teams with clear product segmentation and scalable silhouettes.