Working closely with founders/directors, product and merchandising teams to support the development of clear and consistent collections.
I contribute through product direction, silhouette definition and range clarity, helping brands translate creative ideas into scalable and commercially relevant product.
Comfortable working within contemporary and street influenced environments, developing product that feels current while staying aligned with brand positioning.
Involved in collection development at both product and image level, working closely with Founders to define silhouettes, styling and visual direction. Strong interest in brand building, ensuring that product, presentation and storytelling form a consistent and recognisable identity.
Extensive experience developing outerwear and technical garments, with focus on construction, material performance and finish quality. Comfortable working closely with suppliers to achieve the right balance between design intention, cost and durability.
Strong experience building complete product ranges, ensuring balance between categories, price levels and fabric groups to create a coherent and sellable offer.
Used to working through technical challenges during development, refining silhouettes, construction and detailing until the product works both aesthetically and functionally.
Strong research based approach to design, building collections through material exploration, archive references and silhouette studies to create product that feels grounded and relevant.
Confident defining silhouettes, proportions and styling direction to create a clear seasonal message. Used to working across full looks, not only individual garments.
Experience developing product across performance and lifestyle categories, understanding how function, comfort and brand identity need to work together within a commercial collection.