Development of seasonal collections from concept to final execution, combining product design, material direction and visual identity.
My work focuses on building coherent collections where silhouette, fabric and styling support a clear brand message.
Experience across contemporary and premium environments, working from initial concept through product development to final presentation.
Development of contemporary formal streetwear product, combining technical outerwear, jersey and casual pieces into a cohesive seasonal offer. Work centred on proportion, fabric contrast and clean construction to create product that feels modern, wearable and consistent with the brand’s urban identity.
Seasonal range developed within a global brand structure, working across jackets, coats, shirts and trousers to build a balanced wardrobe offer. Emphasis on proportion, fabric weight and colour continuity to ensure the collection remained coherent across categories while meeting commercial targets.
Collection built around strong brand codes, combining jersey, outerwear and graphic product into a scalable range. Responsible for translating visual identity into wearable silhouettes, defining colour direction, material mixes and graphic placement to maintain a recognisable brand language.
Collection developed as part of the design team, working closely with the Creative Director across multiple categories from tailoring to casualwear. Involved in silhouette refinement, fabric selection and look development, contributing to the final collection presented during London Fashion Week.
Product developed across performance and lifestyle categories including fleece, jersey and outerwear, within a high-volume retail environment. Focus on fabric performance, fit consistency and repeatable silhouettes to deliver product that met both technical requirements and commercial demand.
RTW collection developed in close collaboration with the Creative Director, working across tailoring, outerwear and casual categories. Contributed to product development, fabric selection and silhouette refinement, supporting the execution of the collection presented at Pitti Uomo.